About Lex

Alexa Alfonso is the founder and editor-in-chief of Lex Loves Couture. After college, Alexa found herself back at home, working an uninspiring entry-level job that left her feeling both broke and uninspired. During this period, she wrestled with the idea of starting a blog but struggled to pinpoint her niche. Everything changed one serendipitous night in November 2012 when she realized her passion for affordable fashion and beauty could be a valuable resource for others.

Driven by this new insight, Alexa published her first blog post about the importance of outerwear, marking the birth of Lex Loves Couture. What began as a modest Tumblr page quickly evolved into a dynamic website with a loyal and engaged readership. Her unique voice and genuine passion resonated with many, helping the blog gain traction and credibility.

Over the years, Alexa has deeply immersed herself in the fashion world. She has attended over 20 seasons of New York Fashion Week and made her mark at Miami Swim Week. Her journey has also included participating in countless events, establishing exciting brand partnerships, and even making a television appearance.

Beyond her professional accomplishments, Lex Loves Couture has grown to reflect every stage of Alexa’s personal life. The blog now includes her experiences with marriage, motherhood, and all the milestones in between. This personal touch has endeared her to readers, offering them a glimpse into her evolving life and style.

Alexa’s passion for Lex Loves Couture remains as vibrant as ever. With the fashion and lifestyle landscape constantly changing, there’s always fresh and exciting content on the horizon. Her commitment to delivering relevant and engaging material ensures that Lex Loves Couture continues to inspire and connect with its audience.